Sunday, October 3, 2010


Pedigree Sneaker Gallery

45 Willoughby Ave., Brooklyn, NY 11205
at Adelphi St.

On a recent stroll through Fort Greene, Brooklyn (my new neighborhood), I came across a shop that totally caught my eye: Pedigree, a footwear fantasia with a selection I found utterly mouthwatering! Walking by, I was pulled in by my love for a pair of kicks that are modern, comfortable, and plain-old hot, and Pedigree's got 'em in spades.

I introduced myself to the owner, and we began chatting about the fashion/beauty industry and our mutual love for it.

One thing my new friends and I have in common (apart from a passion for fashion) is a commitment to making an impact in our industry from a humble place. We agree that tooting your own horn can only get you so far. What matters is walking the walk—not just talking the talk.
ANTONIO GONZALES: I adore Adidas Y-3 for its style and comfort, and you easily have the widest collection of styles I’ve seen. Is Y-3 an important line for Pedigree?
ASIO HIGHSMITH: Y-3 is an instrumental and influential brand for Pedigree Sneaker Gallery. It really sets the tone for our vision. The Yohji Yamamoto and Adidas collaboration has set a new lifestyle standard that is consistent and fresh. We can dig it!

AG: What led you to open a store like Pedigree in this particular Brooklyn neighborhood?
AH: The inspiration for Pedigree came from our travels and experiences, and the lack of access to cool stuff that you usually can only find in Manhattan or just somewhere else. We wanted to create more than just a “sneaker store,” and we believe strongly that we can do it right here… in Brooklyn!

AG: What do you look for in terms of style when choosing women’s footwear for Pedigree?
AH: The most important elements here are form and what we like to call “FUNKtion.”
AG: Is diversity elemental to Pedigree’s mission statement as a retail location and a brand in itself?
AH: I like to think of it as “thoughtful diversity,” and yes, it is definitely one of the elements we cherish most. It just feels like the communities here in Brooklyn are so much more in tune with their cultural differences than just about anywhere else. We use that harmony as our reference and foundation when we go to showrooms or collaborate with designers.
AG: What are the latest footwear trends that are reflected in Pedigree’s inventory currently?
AH: The Y-3 Boxing shoe and mold has made a significant impact on fashion recently. If you pay attention to today’s styles people prefer a more fitted, slimmer look from top to bottom. Alexander McQueen’s final collection is up in here, too.
AG: Are there any trends that you feel are on the verge of becoming really big in the near future?
AH: That is, are there any style predictions you'd like to make?
Pant-sagging—everybody is doing it!
AG: The music I heard in the store is great—what’s your goal with the selection you play?
AH: Since we have a DJ booth in the store, you never know who might be spinning, so we’re pretty organic with the music flow.
AG: Have there been any celebrity sightings in the store that you can share with our readers?
AH: As far as celebrity sightings, we’ve had quite a few. But if they’re not talking, we ain’t talkin’!
It's been nearly one year since I began working at a new salon and eight months since I relocated to Fort Greene, Brooklyn, and I'm happy to report that both moves have had a profoundly positive effect on my life. As I get to know Brooklyn I feel more and more at home, and as I keep an eye out for style in a 'hood I find very fashion-forward, I'm coming across shops that I love and proprietors and designers whom I'm really enjoying getting to know.

Antonio Gonzales


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