Sunday, July 31, 2011


U.S. Domination Is Over

Long wavy curls have dominated the hair styling world for way too long.

Not only has the style been abused, it actually takes away from a woman's individuality, having women of every ethnicity looking, the same with long lovely locks. It encouraged women to hold on to their long hair in order to feel they were sporting a modern look. In actuality, it has women who should not have long hair feel like they should. But to what end? To wear an unflattering look to feel like they belonged? The choice is theirs.

Now some feel that the next fad is the short wave bob, boring!!

As hairstylists, it is important to help our clients maintain their individuality. A woman's hair should only not reflect the latest fad, but be an expression of the woman herself. In other words…there should never be identical copying of hairstyles for every woman big or small short or tall. I see Fashion magazines promoting a certain haircut as the latest trend for everyone, bad idea, that's so 1980's. Explain to the client that if she's walking down the street and sees 10 other women sporting the same popular style, then it's time to rethink her hairdo (or hair don't).

I'm happy to report that we are turning a new page.

The Long & Short Of It

With new fads around the corner, I want to share my views on what I'm seeing coming forward. Are you ready? Brace yourself. Chic short hair!

This fad is for the woman who feel's secure enough to rock this “new” style (no matter what their friends say). This fad will also challenge us hairstylists. It is not only about taking hair and drastically cutting it shorter, it is about working on the client who is ready for a change and for whom the change is appropriate.

Add your personal creativity, listen to your client and take into consideration the reality of her lifestyle needs, then create a style that is made to fit. Make sure of you are offering her this short chic look that it suits her facial shape, neckline and shoulder width. Add your personal creativity, listen to your client and take into consideration the reality of her lifestyle needs, then create a style that is made to fit.

What is very different about the previous “Victoria Beckham cut” (which dominated the streets for way too long)

compared to this cut is its sophistication, strength and femininity.

The techniques we use to achieve this cut are important, its about sculpting the hairstyle be it wet or dry, via scissors or razor. Strong shapes are important but keep away from the drastic A-line or bulky graduated bobs. Styling results that are very versatile also are important, it's about precision without being dated, bulky or “Beckem”.

Only a great hair cut can be easy to style in different ways.

Color will also play an increasing part in this refreshed short style. Trends now show it's not about chunks of highlights or a slice of pink. If you want pink, go for it!

Antonio Gonzales


Tuesday, July 26, 2011


On the Train, on the bus or on the beach, its curls, waves, curls!!!! I am forced to repost this article to once again show the birth of a style that women of all races have embraced. The problem is that the fad is long gone and we need to let it die a natural death...

Hairstylists if your clients are asking for waves of this type be upfront, tell them that the look is dead and should be left alone. I know its not easy to deny a client a hairstyle that she (and her girlfriends) think is the trend. As a friend of mine said, once its a trend its old news!!

There are many versions of this style that are still safe to play with, but remember the messier the better. I wrote this article over 5 months ago, so if you forgot here it is(for the last time).

Minding my own business on the Q Train last week I noticed something interesting. Three girls were sporting the same hair do. All three of these girls were actually of different ethnicity which I thought was really cool. The look was longer hair with waves starting around the cheekbone area and gently falling around the face to the ends.

How sweet (I thought to myself) all these sisters are working the same look. It’s a look that's really easy to re-create but my only concern is that it’s already being over used on reality shows. Can I bear seeing every woman of all ages wearing it in NYC as well? It got me thinking so I started doing my research. When did this look go mainstream?

Well to my surprise as I looked through countless styles over the years it brought me to this image which was done by Orlando Pita in 1997.

Three years later Orlando Pita did Madonna for her music album and did these gorgeous waves that really matched her country and western style.

It seems like this style has changed a bit and has since changed size curl while becoming a little more coiffed (this look is too done for my liking).

Since then following the feel of longer sexy hair, we created the following looks for Fashion week (with much guidance and help from Orlando) for Oscar de Larenta's fall collection which was reminiscent of Farah Fawcett meets Dynasty.

The same week we worked on the Diane Von Furstenberg fall show giving a more textured messy feel that was still sexy. Orlando's words were "no tight curls please!" (we all smiled).

One week after my Q train experience I'm at the salon and noticed a version of these two looks that pushed the limit with texture and sex appeal. And to my surprise guess who styled the hair? Orlando (smile). So now, a look that may have started over ten years ago is being re-vamped and its sexier than ever!

Ladies its all about texture. Try braiding your hair when you go to bed, in the morning take pieces of hair and style with your iron as usual. In other words, messier is better. Or you can even do your hair the night before with the curling iron and sleep on it, and before you leave home use some Elevate by Orlando Pita to give your hair that texture that only the beach and a good roll in the hay can give (without the salt or the straw). Even braiding the hair in smaller sections and going over it with a flat iron can create the illusion of a messier slept in texture.

I wish you all messy sexy hair this summer!


Wednesday, July 20, 2011


I first met Freddie in 1990 through his long time buddy Anthony Medina. It was my first time traveling to the U.S. and was blown away by Freddie's talent, generosity and sense of humor. Since then Freddie has always been an inspiration to me and always will.

Congrats Freddie!


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