Tuesday, December 11, 2012
Labels: demi hair color, demi permanent color, gray hair coverage, hair color, haircare/products, home hair coloring, revlon hair color
I was recently speaking to a group of women at a shelter on hair color where an important question came up. The question was why is it so difficult to get good results from an off-the-shelf box of hair color? Great question!
I asked, how many times have we seen our favorite celebrity running across the TV with bouncy, super shiny hair...happy as if she just won the lotto. These commercials claim that "this new revolutionized hair color is easy to use, foolproof and packed with ingredients fit for a juicer," leaving women feeling fabulous and secure enough for the runway.
In real life, customers who purchase the same box of the hair color often experience dramatically differing results. After the color is applied, following the box directions, customers often find themselves sporting red roots, black ends and left feeling very insecure...wondering what the hell went wrong?
We ask questions like... Do you want more gold, warm or cool, ashy tones? Do you have gray hair? Have you ever colored your hair? Did you apply a permanent or demi-permanent treatment? How often do you color your hair? Have you ever had a relaxer or a perm? We then assess if the hair is fine, coarse, healthy or dry.
Sadly most of these questions are not on a box of hair color.
But what about the women (like the ones in shelters) who have no way of getting their hair fixed? Usually their only option is to go and buy another box of color and make a bad color worse. What started off being a good idea has now left a consumer unhappy with no one to blame, while the parent company gets richer.
Ladies all I can say is, it's a case of russian roulette here. You may be very unhappy if you do, or left feeling dull if you don't.
Stay tuned for my next installment of, "How to survive a box of hair color!"